Designed to be both WELL Certified and LEED Platinum Certified, the facility integrates natural materials, expansive outdoor spaces, and thoughtfully curated interiors to promote collaboration, deep focus, and design excellence. The two-story entry portal, crafted with warm wood finishes and metal mesh screening, welcomes visitors into a meditative, gallery-like environment that reflects the brand’s commitment to luxury and innovation. The design studio is equipped with advanced automotive technology, featuring a carousel turntable, car lift, and precision-engineered spaces for custom manufacturing and engineering. These elements support Genesis’ intricate vehicle development process, allowing designers and engineers to seamlessly transition between clay modeling, virtual reality testing, and real-time prototyping. The facility also houses a VR room, sound lab, digital design studio, and dedicated modeling shops, ensuring every aspect of vehicle creation is executed with precision and efficiency.

Beyond its technical capabilities, the studio fosters a culture of inspiration and artistic exploration, incorporating elements such as a modern tea platform honoring Genesis’ Korean heritage, a library for research and discussion, and outdoor lounges reminiscent of traditional Korean gardens fused with the Southern California landscape. Flexible workspaces, private acoustic-enclosed rooms, and an upper-level patio designed for events and collaboration further enhance the experience for designers, engineers, and brand leaders alike. The Genesis Design Studio stands as a landmark project, showcasing Turelk’s ability to execute high-performance, design-driven environments that shape the future of automotive innovation. Our long-standing partnership with Hyundai Motor Group and EYRC reflects our deep understanding of the industry’s evolving needs, ensuring that Genesis continues to lead in luxury vehicle design for years to come.